Benamic Unveils Workbloom: A New Era for Employee Recognition

Benamic, a CluneTech company and leading promotional marketing agency, has announced the launch of an innovative new HR recognition platform, Workbloom, along with the expansion of its international team.

Benamic is part of the CluneTech Group, a suite of software technology companies providing cutting-edge solutions that simplify global business. Established in 1996 by entrepreneur Terry Clune., CluneTech has evolved from a tax services business into a network of market-leading technology brands that help companies manage global payments, compliance, and workforce operations more efficiently. The group includes internationally recognised brands such as TransferMate, Fintua, Sprintax, and more, all united by a mission to simplify global business through innovative technology.

Designed specifically for HR teams, Workbloom streamlines employee recognition by bringing everything together in one place. With customisable reward options, centralised recognition tools, and actionable real-time insights, the platform helps businesses strengthen engagement and retention while keeping processes simple and scalable.

“Too often, great work goes unnoticed - especially in hybrid or remote environments.” said Julian Morrison, CEO at Benamic and Workbloom. “Workbloom solves this by centralising recognition, celebrating achievements, and delivering real-time insights so organisations can proactively celebrate their people.”

By empowering managers to recognise achievements from the ground up, Workbloom encourages a culture of appreciation that feels authentic and personal.

“We’re empowering manager-led recognition from the ground up, offering personalised, meaningful rewards that truly resonate - whether it’s vouchers, prepaid cards -backed by real-time analytics.”

The platform’s flexibility ensures it can adapt to organisations of all sizes and across multiple regions.

“Our mission is to make employee recognition simple, strategic, and scalable, helping HR teams build lasting cultures of appreciation without complexity.” Morrison says, “With multi-currency support, Workbloom adapts effortlessly to your existing HR ecosystem and your global workforce - making recognition both efficient and inclusive.”

With Workbloom, Benamic continues to evolve its expertise in employee engagement and promotional innovation, providing HR professionals with the tools they need to build stronger, more connected workplaces.